get element values using imacros

I was just trying to make one similar example that did in the past in stackoverflow. the html is the following..

<html>
<div class="group">
<ul id="fruit_list">
    <li class="fruit">
        <a class="etiqueta">potato</a>
    </li>
    <li class="fruit">
        <a class="etiqueta">apple</a>
    </li>
    <li class="fruit">
        <a class="etiqueta">banana</a>
    </li>
    <li class="fruit">
        <a class="etiqueta">orange</a>
    </li>
</ul>
</div>
</html>

I tried with:

TAG POS=1 TYPE=UL ATTR=ID:fruit_list EXTRACT=HTM
SET neat_list EVAL("var e_s = '{{!EXTRACT}}'; e_s.substring(e_s.indexOf('<li>'), e_s.lastIndexOf('<\\/li>')).replace(/(<li>|<\\/li>)/g, '').replace(/ +/g, ' ');")
PROMPT {{neat_list}}

But unfortunately the result that i get is the following:

<ul style="outline: 1px solid blue;" id="fruit_list">  <li class="order">   <a class="etiqueta">potato</a>  </li>  <li class="order">   <a class="etiqueta">apple</a>  </li>  <li class="order">   <a class="etiqueta">banana</a>  </li>  <li class="order">   <a class="etiqueta">orange</a>  </li> </ul>

I was just wanted to show the elements(fruit elements like apple,orange..), And if it's possible save each element and after show it one for one.